intelligence always moves to the edge of the network. The same is true of most other things, especially advertising and marketing; there are far more intelligent ideas outside of advertising agencies and marketing departments.
Existing advertising agencies were fat and dumb and happy with the status quo together with monopolistic profits and their general situation, so they badmouth any new idea which threatens their incumbency or profits, or both. Advertising Agencies are also in denial until their profits are really threatened.
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