Tuesday, 20 February 2007

Just how dumb are they?

The entire history of commercial television appears to have been a big plot erected on control from above rather than choice from below.

The consumers have then been coerced into watching programs in which they have no real interest. The advertisers who pay for the commercial break believe, on amazingly weak evidence, that some great percentage of people actually watch their commercials.

The television advertising business is a science based on suspect data. That data is based upon a small sample, which decides how many households watch an actual programme, and doesn’t even measure the commercial break!

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