Monday, 31 May 2010
"A large majority of web-users (79%) demand something of value for heeding ads whether that 'something' is pure entertainment, a relevant message or access to something new."
SHOPPERS' VOICE ON-LINE IS:
Friday, 28 May 2010
You can then leverage this knowledge to benefit by providing real answers to the needs of your customers.
With Shoppers' Voice online you will add measurement to your marketing for effective budget allocations and marketing mix.
With Shoppers' Voice online all your marketing elements work together.
Shoppers' Voice online allows you to develop lasting relationships with your customers by listening to their needs.
Shoppers' Voice online allows you to keep your customers close with continuous personalisation.
SHOPPERS' VOICE ONLINE - SOMEDAY ALL ADVERTISING WILL BE LIKE SHOPPERS' VOICE!
Wednesday, 26 May 2010
Tuesday, 25 May 2010
Traditional functional marketing has reached a deadend. Interactive Communication has become a catalyst for Companies embracing integrated marketing strategies. Whilst traditional marketing works in functional silos (sales silos Vs Marketing silos) Shoppers Voice promotes end-to-end processes,automation, accountability & metrics.
The new paradigm allows the sales & marketing teams to achieve advantages such as :maximise all possible touch points, automatic nuturing and education of prospects to leads, reduce overall cost by streamlining and automatic processes, analyse business intelligence in real time to optimise resource allocation.
Seeking more information: contact email@example.com
Monday, 24 May 2010
Understanding Interactive Marketing
Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Goodbye to the halcyon days of the TV advertisement of old?
A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.
This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.
Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers. Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.
Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.
In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers. In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.
Advertising has to modernise & change.
The market place has changed. Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.
Recent events have given advertising a permanently diminished role in the selling of goods and services. At the same time cynical consumers are wearying of the constant barrage of marketing messages. They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.
Advertising ignores communication theory.
As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the
Lack of communication competence.
Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’
Tuesday, 18 May 2010
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
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Monday, 17 May 2010
Sunday, 16 May 2010
Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.
Saturday, 15 May 2010
THE PROBLEM IS WE ARE IN THIS EVOLUTIONARY PERIOD, NOTHING IS FACTUALLY BASED. IT'S ALL NEW WITH THE SOLE EXCEPTION OF SHOPPERS' VOICE!
Friday, 14 May 2010
Shoppers' Voice allows two-way conversations, with your customers being able to customise the content they receive in line with their personal preferences.
One thing is for sure the age of push marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENT AND RELEVANCE!
Wednesday, 12 May 2010
So now marketing's leadership in driving business success has never been more in demand.
With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.
As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.
As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
And then contact: firstname.lastname@example.org
The most powerful communications technique available to you.
Tuesday, 11 May 2010
No longer need CMOs make budget decisions based on guess work and gut instinct!
Contact: paul.ashby@ yahoo.com
Thursday, 6 May 2010
Wednesday, 5 May 2010
SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!
Monday, 3 May 2010
PROVING THAT BRANDING, INTERACTIVE & ENTERTAINMENT ARE KING!
Sunday, 2 May 2010
Interaction can be defined simply as straightforward communication between two parties.
Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.
With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.
Contact Paul Ashby at: email@example.com
SHOPPERS' VOICE ALLOWS YOU TO POSSES A MARKETING COMMUNICATIONS SYSTEM TOGETHER WITH THE SECRETS OF SELLING YOUR BRANDS & CUT EXPENDITURES BY 50%!
Those Clients who have already used Shoppers' Voice are prospering.
Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.
Contact Paul Ashby at firstname.lastname@example.org