...and other asinine observations made by ad agencies!
Interactive Communication has been extensively researched by independent companies in Australia, The United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines. A total investment of £5m has been made to make the technique totally accountable. This research has established that whilst the technique might not be very "sexy" it is far more effective in producing verifiable sales than conventional advertising as espoused by todays crop of Advertising Agencies!
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