Wednesday, 7 February 2007

The Cannes Lions Festival…

Still celebrates ads-a position, one suspects, roughly equivalent to the Cannes Film Festival honouring silents. The One Show held two concurrent programmes this recently-one for conventional ads, another for online. (One wonders who in this mix felt like a second-class citizen).

In a transparent world, the power of an “ad campaign” to change minds is strictly limited, and getting more so every day. It’s way past time for the marketing services industry’s leaders to get naked and outsource this outmoded way of doing business.”

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