Thursday, 6 March 2008

Interactive Solutions

And now…A word from your Customer!

1. Personalization is the key to success!

Interactive Solutions immediately starts to re-personalize the communication process.

2. Mass Marketing needs to incorporate Direct Marketing techniques!

Interactive Solutions incorporates all marketing disciplines including Direct Marketing Techniques.

3.To achieve "Personalization" we need to humanize Mass Media.

The very nature of Interactive Solutions ensures that all Mass Media is personalised by the solicitation of individual opinions!

4. Your customers want to commence a regular dialogue with you.

Shopper's Voice appears regularly allowing your customers to participate, become "vocal" and allows you to respond to their comments and questions.

5. Nowadays it is necessary to empower your customers by giving them a perception of control!

Interactive Solutions, through Shopper's Voice, informs your customers that their opinions are important to you and that you will listen to what they have to say and, where possible, you will act upon what they have to say!

6. You must give your customers plenty of choice for each of your products!

Interactive Solutions, through Shopper's Voice, allows your customers the opportunity to select which of the multiple product attributes is right for them, this provides them with the right reason to go and buy your product(s) over your competitor.

7. You must give your customers far more information to enable them to make the correct choices!

Interactive Solutions, through "programmed instruction" ensures that your customers have sufficient information available to make the right choices to go out and buy your brand(s)!

8. Your customers want to make connections with your brand(s) and to personalize their relationship with these brand(s)

The very nature of Shopper's Voice ensures that your customers connect and then personalize their relationship with your brand(s) thus ensuring ongoing and repeat sales!

9. Shopper's Voice allows you to understand what is important to your customer on a one-to-one basis allowing you to create long lasting partnerships!

Through skilful interpretation of the feedback provided by Shopper's Voice, you will have a data base rich in individual comments and needs, thus ensuring that you can create long lasting relationships with each and every customer.

10. And the beauty of Shopper's Voice is that it is totally accountable, highly flexible and is category exclusive!

More than £5 millions have been invested in independent research with reputable research companies over time. This research has established that one exposure to Shopper's Voice is far more effective than traditional advertising alone.


Your customers' feedback creates a content rich database, whereby you are able to segment your retail market on the basis of shopping behavior. The aim is to facilitate stronger relationships with your end user, using the power of "two-way conversations" with your customers, together with the re-personalization of your relationship with your shopper!

This makes your current advertising and marketing more responsive and more effective and starts to re-personalize the communication process.

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Tuesday, 4 March 2008

Conversations with Advertising!

Effective Accountable Communication
That substantially increases the R.O.I of your marketing budget, through the development of intimate relationships with your customers.
How do we do that?
With four key areas within which we develop successful communication programmes on your behalf:
· The preparation of two-way "conversations".
· The selection of the medium(s) to carry these "conversations".
· The analysis of the response and feedback.
· The analysis of the sales effect and recommendations based on findings.
We have developed proprietary applications that enable us to hold "conversations" with your target market and then analyze shoppers’ habits to determine how to achieve increases in sales, now and in the future.
The feedback creates a database, whereby we are able to segment your retail market on the basis of shopper behavior.
Customer Relationships.
The aim is to facilitate stronger relationships with your end user, using the power of "two-way conversations" with your customers.
This makes current advertising and marketing more responsive and more effective.
Through the application of our communication technique to classical marketing and advertising, it makes this more effective and more cost efficient.
Examples of Accountability and Effect.
Colgate Palmolive Toothpaste, a 25% uplift in sales.
Quaker Oats, a 38% uplift in sales.
Kellogg's All Bran, a 30% uplift in sales.
Nestle Maggi, a 233% uplift in sales.
Unilever Rexona, a 90% uplift in sales.
Pfizer Plax Dental Rinse, a 200% uplift in sales.
LA Times, a 3% increase in circulation.
Unilever Persil, a 8% increase in sales.
British Airways Executive Club, a 33% response and a 3% lift in bookings.
Quaker Oatso Simple, a 15% increase in sales and a 10% increase in trial.
Natwest phone banking, a 48% uptake in use and a 54% return of lapsed users.
The People
Paul Ashby: has been pioneering this new form of "conversations in advertising" for the past twenty-five years. Through this experience he has a unique insight
into what your customers want to say to you and how to communicate with them to change attitudes and behavior, manifesting in increased sales and increased brand loyalty.
Paul has written "conversations in advertising" for many blue chip companies in Australia, Japan, USA and UK. He wrote and produced the world’s first regularly scheduled consumer participation TV Game Show, on behalf of P & G on Channel 7in Manila, The Philippines, taking the viewing audience rating from 6 children to 54 adults.
Alan Kirkland: has held a number of senior positions within the regional and national newspaper industry, in advertising and marketing through to MD level. He has held Account Director positions within the Advertising Agency and Sales Promotion sectors and launched the first FSI – The Coupon Book – in the UK.
Apart from a wide experience in sales and marketing, Alan has a knowledge and awareness of print and distribution and has many senior contacts within these fields.
He has worked on several programs in the UK, converting "conversations in advertising" to sales.
Contact Numbers: Alan, Tel: 01276-62325 or email:
Paul: Tel: 01934-620047 or email:

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Interactive Communication, properly executed, provides a win-win-win scenario

for all participating parties.

For the first time in the history of commercial communication, participating parties can expect to benefit from appearing in interactive communications “Events”.
For communication to be successful mutual self- interest has to be satisfied.

The need for product information.

Communication results from an interaction in which two parties expect to give and take. Audience members must be able to give feedback. Media practitioners and their Clients must be sensitive to the information contained in the feedback. This give and take can result on real understanding or real feedback.

1. The Consumers need for Interactive Communication.

People desire to be taken account of, to affect change, learn and personalise their relationships with their environment. There are a phenomenal number of reasons, which cause people to interact, which go far beyond just giving them things.

When people participate in interactive marketing communication they are told that their efforts and feedback are of positive help to the advertisers. Moreover, by participating, they then learn and understand the message from the advertiser, personalise their relationship with the advertiser and their products (or services).

2. The benefits for participating advertisers.

For the first time manufacturers advertising becomes totally accountable with payment by results only. Interactive communication provides intelligent sales through feedback and involvement. Thus allowing the building of intelligent databanks.
It allows the brands to differentiate themselves from their competition. Substantially reduce their heavy marketing investments. Additional benefits will allow the analysis of the feedback through a mass focus group allowing brand development. Whatever the consumer & manufacturer deem appropriate.

3. The Medium becomes accountable and more effective.

By the very nature of interactive “Events” the audience are captivated by the technique. Interaction alters the way viewers/readers perceive advertising, instead of being viewed as interruption advertising becomes a pleasurable and meaningful source of information. There is a substantial increase in the reading/viewing figures and it readily counters zapping.

It also allows the medium to provide evidence as to the effectiveness of the medium in terms of sales, awareness. message comprehension thus proving that TV advertising is effective (as well as magazine advertising).

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Monday, 3 March 2008

T.V advertising together with

The Television Advertising Game results in…

An increase in the number of people involved in the communication process resulting in:

A. An increase in measurable consumer awareness.
B. A measurable increase in message comprehension.
C. A measurable increase in consumer commitment.
D. A measurable increase in sales
E. Feedback of invaluable value and content.

Television Advertising Games has established

Through a substantial investment in independent research that:

“A direct request to the viewer to pay attention to a particular Channel and the commercial break, substantially increases the number of viewers and the amount of attention they devoted to the advertising.”

Sunday, 2 March 2008

Forget Enron…The biggest scam is still to be exposed!

As you will already have ascertained, it is our view that current, conventional advertising has been beset with problems from the very beginnings. Probably the principal problem advertising has is …accountability. Or rather the lack of it!

As we have said before, the real differences that exist between competing products is frequently perceived as no longer significant.
The result is that it is not self evident just what an advertiser has to sell that is so different and worthy of consideration.

Therefore, if no significant point of difference is apparent, why is that product more deserving of the customer’s money than any other?

It was partially because of this that we have seen a dramatic rise in the acceptance of own-label products and now services, in this country as elsewhere.

When you use interactive communication your problems are immediately solved!