Helps the terrestrial networks to become much more cost effective… and totally accountable!
Commercials sometime look good and yes, viewers enjoy them, but make them buy the product?
However this is not the fault of the television industry .
When interactive "events" have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there has always been a substantial and measurable lift in brand awareness, message comprehension, which has always lead through to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Increases in television advertising awareness
as result of exposure to an interactive "Event"
Birds Eye Fish Fingers +11%
Sunsilk Shampoo +45%
Duracell Batteries +200%
Plumrose (Canned) Ham +400%
Silkience Shampoo +233%
Sara Lee +83%
Streets (Walls) Deserts +100%
Sources: AGB, NOP, Gallup
These results are just the tip of the iceberg in demonstrating that terrestrial TV aligned with interactive events can produce staggering increases in all key measurements including sales.
SO AS THEY SAY… "PLEASE DON’T SHOOT THE MESSENGER", TERRESTRIAL TV IS STILL HIGHLY EFFECTIVE…MORE SO THAN EVER!
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