Friday, 31 December 2010
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Saturday, 25 December 2010
Solve all your problems use Shoppers Voice and be assured!
anchor text = Website Marketing
Monday, 20 December 2010
OUR MISSION is to enable retailers to drive growth in loyalty, Retention, Marketing Effectiveness, Revenue & Profitaility.
Tuesday, 7 December 2010
Interestingly the unobtrusive nature of print advertising made it the most appealing.
Companies looking to effectively reach consumers have only to use SHOPPERS VOICE to best appeal to their desired group
Friday, 12 November 2010
Wednesday, 10 November 2010
Your Customers Like It.
You Like it.
Study after study shows that personalised content can dramatically boost customer loyalty, on-line conversions.
In ten years the world's economy will be driven by personalisation.
With Shoppers Voice you can engage users 10 times longer and increase sales up tp 50% more. With Shoppers Voice you are able to realise the full potential of personalisation.
Paul Ashby on email@example.com
Tuesday, 9 November 2010
B. Use personalisation to target cross sell and up sell recommendations and boost average order value.
C. Recapture inactive customers. Reduce the cost of acquiring new ones and create fans of your brands.
Thursday, 4 November 2010
A combination of wishful thinking, propaganda and deliberate deception.
And nobody seems to grasp the full scope & depth of the dishonesty in advertising as well as marketing...in business schools, in marketing, in advertising, in Government - in fact dishonesty is everywhere!
Just getting your brand noticed is not enough - Shoppers' Voice based marketing is your answer.
Making a Game out of your content is easy when you use Shoppers' Voice!
Tuesday, 6 July 2010
Non-essential items will bear the brunt of this austerity, with 65% of Americans trimming their outlay on discretionary purchases, down from the 81% doing the same 12 months ago.
Home and family, saving for the future and the environment are now among the major priorities in the lives of many individuals, while luxury has diminished rapidly in significance.
The fact that around 47% of US consumers and 40% of their Japanese peers continue to distrust big business could be a further reflection of this return to basic values.
An interest in eco-friendly goods and services was a characteristic of all the markets covered, but the cost of buying organic food or fair trade clothing has also become more important.
Preferences for private label products have remained consistent across the globe in the past year, over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.
As consumers everywhere have discovered that switching offers substantial cost benefits, it is predicted store brands will prevail at the expense of premium alternatives – for the short term at least.
Shoppers' Voice will over come your problems with own labels and lack of trust!
Contact: Paul Ashby at firstname.lastname@example.org
Wednesday, 9 June 2010
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Monday, 7 June 2010
A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: email@example.com
Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or:
Saturday, 5 June 2010
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!
Someday all advertising will be like this!
Friday, 4 June 2010
Wednesday, 2 June 2010
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
SHOPPERS' VOICE - SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Tuesday, 1 June 2010
Monday, 31 May 2010
"A large majority of web-users (79%) demand something of value for heeding ads whether that 'something' is pure entertainment, a relevant message or access to something new."
SHOPPERS' VOICE ON-LINE IS:
Friday, 28 May 2010
You can then leverage this knowledge to benefit by providing real answers to the needs of your customers.
With Shoppers' Voice online you will add measurement to your marketing for effective budget allocations and marketing mix.
With Shoppers' Voice online all your marketing elements work together.
Shoppers' Voice online allows you to develop lasting relationships with your customers by listening to their needs.
Shoppers' Voice online allows you to keep your customers close with continuous personalisation.
SHOPPERS' VOICE ONLINE - SOMEDAY ALL ADVERTISING WILL BE LIKE SHOPPERS' VOICE!
Wednesday, 26 May 2010
Tuesday, 25 May 2010
Traditional functional marketing has reached a deadend. Interactive Communication has become a catalyst for Companies embracing integrated marketing strategies. Whilst traditional marketing works in functional silos (sales silos Vs Marketing silos) Shoppers Voice promotes end-to-end processes,automation, accountability & metrics.
The new paradigm allows the sales & marketing teams to achieve advantages such as :maximise all possible touch points, automatic nuturing and education of prospects to leads, reduce overall cost by streamlining and automatic processes, analyse business intelligence in real time to optimise resource allocation.
Seeking more information: contact firstname.lastname@example.org
Monday, 24 May 2010
Understanding Interactive Marketing
Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Goodbye to the halcyon days of the TV advertisement of old?
A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.
This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.
Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers. Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.
Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.
In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers. In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.
Advertising has to modernise & change.
The market place has changed. Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.
Recent events have given advertising a permanently diminished role in the selling of goods and services. At the same time cynical consumers are wearying of the constant barrage of marketing messages. They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.
Advertising ignores communication theory.
As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the
Lack of communication competence.
Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’
Tuesday, 18 May 2010
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
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Monday, 17 May 2010
Sunday, 16 May 2010
Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.
Saturday, 15 May 2010
THE PROBLEM IS WE ARE IN THIS EVOLUTIONARY PERIOD, NOTHING IS FACTUALLY BASED. IT'S ALL NEW WITH THE SOLE EXCEPTION OF SHOPPERS' VOICE!
Friday, 14 May 2010
Shoppers' Voice allows two-way conversations, with your customers being able to customise the content they receive in line with their personal preferences.
One thing is for sure the age of push marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENT AND RELEVANCE!
Wednesday, 12 May 2010
So now marketing's leadership in driving business success has never been more in demand.
With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.
As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.
As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
And then contact: email@example.com
The most powerful communications technique available to you.
Tuesday, 11 May 2010
No longer need CMOs make budget decisions based on guess work and gut instinct!
Contact: paul.ashby@ yahoo.com
Thursday, 6 May 2010
Wednesday, 5 May 2010
SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!
Monday, 3 May 2010
PROVING THAT BRANDING, INTERACTIVE & ENTERTAINMENT ARE KING!
Sunday, 2 May 2010
Interaction can be defined simply as straightforward communication between two parties.
Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.
With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.
Contact Paul Ashby at: firstname.lastname@example.org
SHOPPERS' VOICE ALLOWS YOU TO POSSES A MARKETING COMMUNICATIONS SYSTEM TOGETHER WITH THE SECRETS OF SELLING YOUR BRANDS & CUT EXPENDITURES BY 50%!
Those Clients who have already used Shoppers' Voice are prospering.
Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.
Contact Paul Ashby at email@example.com
Thursday, 29 April 2010
SHOPPERS'S VOICE IS THE BEST INVESTMENT WITH YOUR MARKETING BUDGET-YOU OPTIMIZE EVERY CUSTOMER INTERACTION!
ONLY SHOPPERS' VOICE PROVIDES YOU WITH THAT PIECE OF MIND!
WITH SHOPPERS' VOICE YOU CAN DO JUST THAT!
1. Add measurement to your marketing for effective budget allocation and marketing mix.
2. Understand how Shoppers' Voice can influence social networking sites, regular display ads, syndicated videos and microsites driving clicks,brand awareness and conversions.
Contact: Paul Ashby: firstname.lastname@example.org
And Shopper's Voice is right there with them helping them reach the correct decision on that 'Moment of Truth'!
B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.
C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!
D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.
Wednesday, 28 April 2010
Tuesday, 27 April 2010
Thursday, 22 April 2010
Shoppers Voice will conclusively prove to you that we will contribute substantially to your business.
Shoppers Voice allows you to get very close to your customers.
Shoppers Voice allows you to pay careful attention to your customers changing needs.
Shoppers Voice allows you to understand each individual customer. You will know who he/she is and what they care about in your brands.
Shoppers Voice – bringing communication back to Marketing.
Shoppers Voice – Performance – Convergence – Technology – Accountability - Conversations