1.Shatters traditional advertising standpoints.
2.Allows the internet to deliver on all its promises.
3.Makes ads that your customers actively engage with.
4.Answers the new challenges that the media revolution poses.
5.Is completly media neutral.
6.Forces greater change on the conventional marketing model than most people in consumer package goods actually believe.
7.As the world becomes more digital provides advertising that is more tangible and accountable.
8.Creats dialogues between your advertising and your customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.
Sunday, 28 June 2009
Tuesday, 23 June 2009
Social nets not shaping purchases
Consumer purchase decisions are informed by a mix of "old" and "new" media, but more traditional forms of communication appear to exert a greater influence than social networking websites, a new study by Harris Interactive has found.
Based on a survey of 2,355 American adults, the research firm argued the most common way shoppers collect information prior to buying a particular product was via a company website, with 36% of respondents adopting this course of action.
"Face-to-face" interaction with a "salesperson or other company representative" was mentioned by 22% of contributors, while 21% of participants spoke to someone "not associated with the company".
A further 19% of those polled found out about a brand from print advertising, with 15% doing so via broadcast ads, while 14% made judgements "based only on my past experience."
In terms of online behaviour, 19% of consumers used independent websites featuring product reviews – like Trip Advisor or Amazon – and 11% accessed internet message boards.
By contrast, just 4% of Harris Interactive's sample turned to social networks like Facebook, LinkedIn and MySpace, with a similar number visiting "private social networking sites" and “customer communities".
Results varied slightly by age group, with 16% of 18–24 year olds employing social media to conduct product research.
However, this figure was 5% lower than for ads on TV and radio, and 6% below that for print executions among this demographic, and some 24% smaller than the number visiting company websites.
Ads on broadcast media were most widely-used among 25–29 year olds, at 22%, with print ads most popular among 50–64 year old shoppers, on 27%.
Some 57% of the company's panel also said they "communicated about my positive product/service experience to others" after making a purchase, while 41% "recommended" what they had bought to others.
By contrast, just 11% of this group did so with regard to a negative experience, and only 6% "recommended against" purchasing an item.
In expressing their positive or negative experience, 63% of respondents did so when talking to "a family member, business colleague or a friend."
A further 30% used email to do so, while 12% used a company website, 9% employed social networks, 8% opted for online message boards, and 7% added their comments to independent review websites.
Based on a survey of 2,355 American adults, the research firm argued the most common way shoppers collect information prior to buying a particular product was via a company website, with 36% of respondents adopting this course of action.
"Face-to-face" interaction with a "salesperson or other company representative" was mentioned by 22% of contributors, while 21% of participants spoke to someone "not associated with the company".
A further 19% of those polled found out about a brand from print advertising, with 15% doing so via broadcast ads, while 14% made judgements "based only on my past experience."
In terms of online behaviour, 19% of consumers used independent websites featuring product reviews – like Trip Advisor or Amazon – and 11% accessed internet message boards.
By contrast, just 4% of Harris Interactive's sample turned to social networks like Facebook, LinkedIn and MySpace, with a similar number visiting "private social networking sites" and “customer communities".
Results varied slightly by age group, with 16% of 18–24 year olds employing social media to conduct product research.
However, this figure was 5% lower than for ads on TV and radio, and 6% below that for print executions among this demographic, and some 24% smaller than the number visiting company websites.
Ads on broadcast media were most widely-used among 25–29 year olds, at 22%, with print ads most popular among 50–64 year old shoppers, on 27%.
Some 57% of the company's panel also said they "communicated about my positive product/service experience to others" after making a purchase, while 41% "recommended" what they had bought to others.
By contrast, just 11% of this group did so with regard to a negative experience, and only 6% "recommended against" purchasing an item.
In expressing their positive or negative experience, 63% of respondents did so when talking to "a family member, business colleague or a friend."
A further 30% used email to do so, while 12% used a company website, 9% employed social networks, 8% opted for online message boards, and 7% added their comments to independent review websites.
Friday, 19 June 2009
Potential customers said they would feel closer to your brand...
...if you listened to their opinions and responded to questions or comments.
Yours brands should throw out ideas or topics amongst customers in which they can start their own discussions, and don't necessarily have to be about your brand and could involve negative comments.
Negative comments need to be answered, not ignored, and comments kept up, not removed, as an exercise in transparency.
Your conversation with consumers has to be of interest to them, such as giving them something to engage with, rather than directly asking for feedback on a project.
Your brand by listening to friends or fans points of view and concerns on these platforms and accepting criticism while giving users honest information, a deeper relationship can be formed increasing brand loyalty, and especially increasing sales
Further findings reveal that social network users become largely irritated and tend to ignore promotions from brands and a majority of users would not remain a fan, or friend of a brand, that regularly sent them promotions.
TAG allows you to do everything you and your customers need for successful communication to take place.
Yours brands should throw out ideas or topics amongst customers in which they can start their own discussions, and don't necessarily have to be about your brand and could involve negative comments.
Negative comments need to be answered, not ignored, and comments kept up, not removed, as an exercise in transparency.
Your conversation with consumers has to be of interest to them, such as giving them something to engage with, rather than directly asking for feedback on a project.
Your brand by listening to friends or fans points of view and concerns on these platforms and accepting criticism while giving users honest information, a deeper relationship can be formed increasing brand loyalty, and especially increasing sales
Further findings reveal that social network users become largely irritated and tend to ignore promotions from brands and a majority of users would not remain a fan, or friend of a brand, that regularly sent them promotions.
TAG allows you to do everything you and your customers need for successful communication to take place.
Friday, 12 June 2009
Your "consumer is boss,"
Your Brand success has to be based on building up trust in your company's brands, and accepting that the customer is the boss. So we have developed involving and rewarding "Events" that are highly entertaining for your customers and are fully accountable
At the same time you must be developing a rich relationship with your customers because it is the key to business-to-business or business-to-consumer advertising.
And you can do all this through the highly accountable and effective technique we call TAG.
The speed of change has genuinely outpaced brands ability to meet it. With TAG you are in a position to seize the opportunities with both Old and New Media. However at TAG we have focussed on the word “communication” and have established that armed with an understanding of communication you can make any medium, be it digital or analogue, far more effective and totally accountable. This is because we have paid attention to creating a fantastic customer experience with your brands.
At the same time you must be developing a rich relationship with your customers because it is the key to business-to-business or business-to-consumer advertising.
And you can do all this through the highly accountable and effective technique we call TAG.
The speed of change has genuinely outpaced brands ability to meet it. With TAG you are in a position to seize the opportunities with both Old and New Media. However at TAG we have focussed on the word “communication” and have established that armed with an understanding of communication you can make any medium, be it digital or analogue, far more effective and totally accountable. This is because we have paid attention to creating a fantastic customer experience with your brands.
Friday, 29 May 2009
TAG Payment by Results!
Recently Heinz said that "Traditional advertisers are seeking "Pay for Performance deals". They went on the say that "Media Pricing has to be more reflective of actual sales."
TAG guarantees to only operate on a PAY BY PERFORMANCE platform.
Using mutually agreed research formulas Clients will only pay for Performance Related Results, for very 1% increase in agreed measurements an agreed fee will be charged to each individual Client.
Any Client wanting more information on this unique offer can contact Paul Ashby at paul.ashby@yahoo.com
TAG guarantees to only operate on a PAY BY PERFORMANCE platform.
Using mutually agreed research formulas Clients will only pay for Performance Related Results, for very 1% increase in agreed measurements an agreed fee will be charged to each individual Client.
Any Client wanting more information on this unique offer can contact Paul Ashby at paul.ashby@yahoo.com
Monday, 18 May 2009
What your Customers say of T.A.G
Number 1
"I believe that TAG is a brilliant new idea. It gives customers knowledge about the best products to buy. We have the right to know about quality in the products we are purchasing."
Mrs K. Hickman , Hants
Number Two
"Although I usually buy supermarket brands, after reading TAG I can now see why its worth paying the extra for Birds Eye quality."
James Altman, I.O.W.
Number Three
"What a great idea to give us shoppers the opportunity to express some opinions - thank you!!"
Mrs K.M. Cross.
Number Four
"I think TAG is an excellent idea and look forward to seeing more companies inform us of their products in this way. Keep up the good work!"
Mrs N. Holdsworth, Hants.
"I believe that TAG is a brilliant new idea. It gives customers knowledge about the best products to buy. We have the right to know about quality in the products we are purchasing."
Mrs K. Hickman , Hants
Number Two
"Although I usually buy supermarket brands, after reading TAG I can now see why its worth paying the extra for Birds Eye quality."
James Altman, I.O.W.
Number Three
"What a great idea to give us shoppers the opportunity to express some opinions - thank you!!"
Mrs K.M. Cross.
Number Four
"I think TAG is an excellent idea and look forward to seeing more companies inform us of their products in this way. Keep up the good work!"
Mrs N. Holdsworth, Hants.
Interaction is not technology, it is human behaviour!
1. Business created mass markets through broadcast advertising, the same bossy voice of command-and-control it used on workers, however in this instance, applied in the market place. “Just do what you’re told” is not that very much different than “Buy our products.”
2. And you could effectively tell people to keep quiet, because that element of a conversation was banned in broadcast media – there was never a way to ask questions. A 30-second TV commercial was never an invitation to converse!
3. The tragedy for the media business is that many current brand managers and most advertising and media agencies are, in our experience, unable or unprepared to calculate the contribution of advertising.
4. A new media age appears to be dawning one in which many of the old rules of salesmanship will no longer apply. It is hard to believe that anyone will sit still for numbing repetitions of intrusive jingles, or for 30” spots of unrewarding commercials.
5. Recent research concludes that television advertising may actually be harming, rather than enhancing, companies' relationships with their customers.
6. All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer.
7. Advertising has become too parochial, too introspective, too convinced by its own hyperbole. Two or three thousand, what would be described as, creative people, dominates advertising.
8. However, a major change is afoot and advertising, long regarded as the ultimate weapon in marketing – particularly the once mighty television commercial – is now seen as complacent and increasingly ineffective.
To summaries: One thing they NEVER taught you whilst working in an advertising agency…or a marketing department for that matter…
the human desire for interaction. If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!
Interaction is not technology, it is human behaviour!
2. And you could effectively tell people to keep quiet, because that element of a conversation was banned in broadcast media – there was never a way to ask questions. A 30-second TV commercial was never an invitation to converse!
3. The tragedy for the media business is that many current brand managers and most advertising and media agencies are, in our experience, unable or unprepared to calculate the contribution of advertising.
4. A new media age appears to be dawning one in which many of the old rules of salesmanship will no longer apply. It is hard to believe that anyone will sit still for numbing repetitions of intrusive jingles, or for 30” spots of unrewarding commercials.
5. Recent research concludes that television advertising may actually be harming, rather than enhancing, companies' relationships with their customers.
6. All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer.
7. Advertising has become too parochial, too introspective, too convinced by its own hyperbole. Two or three thousand, what would be described as, creative people, dominates advertising.
8. However, a major change is afoot and advertising, long regarded as the ultimate weapon in marketing – particularly the once mighty television commercial – is now seen as complacent and increasingly ineffective.
To summaries: One thing they NEVER taught you whilst working in an advertising agency…or a marketing department for that matter…
the human desire for interaction. If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!
Interaction is not technology, it is human behaviour!
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