Saturday, 29 January 2011


with ignore rates at 45% versus 42% for men, while 15% of men and 13% of women dislike TV spots. According to the latest research.
Meanwhile Eric Clemons, Professor of Operations & Information Management at the Wharton School of the University of Pennsylvania has this to say on Internet advertising. "Internet advertising will rapidly lose its value and its impact, for easily understood reasons. Pushing a message at a potential customer when it has not been requested and when the customer is in the middle of something else on the Net, will fail as a major source of revenue for most internet sites. The internet is all about freedom. A free population will not be held captive and forced to watch ads.

Friday, 28 January 2011


The retail market has never been so competitive with increasing emphasis on retaining customers, increasing customer value and driving brand loyalty.
This comes at a time of increasing marketing budget restraint and reduction.
Shoppers Voice provides an exciting engagement opportunity as an intimate and immediate media channel.
At the heart of Shoppers Voice is the notion that your customer self selects to become involved with Shoppers Voice. This permission based approach to interactive marketing ensures that the benefits of this programme can be realised without causing any customer dissatisfaction through perceived personal intrusion.
Thus Shoppers Voice provides retailers, together with their supporting brands, a powerful solution for improving the customer experience and loyalty, enhancing the effectiveness of marketing programmes and reducing the cost of delivery.