Sunday, 13 January 2013

Reinvent your marketing!

One-way, top-down communication does not work as

well as in former days. Today, companies must create conversations with

customers and deliver useful content at the moment their prospects, clients or

constituents need it. Many firms will need to reinvent their marketing in


Marketers can't push products on people. They have to think like journalists and create a dialogue

with their audience to earn a prospect's trust. Free or low-cost applications such as blogs and

podcasts, in addition to social networking tools such as Twitter, Facebook and LinkedIn, have

changed the old rules. But above all else stands Interactive Maketing Communication...your only

way forward and totally accountable.

No comments: