Reinvent your marketing!
One-way, top-down communication does not work as
well as in former days. Today, companies must create conversations with
customers and deliver useful content at the moment their prospects, clients or
constituents need it. Many firms will need to reinvent their marketing in
Marketers can't push products on people. They have to think like journalists and create a dialogue
with their audience to earn a prospect's trust. Free or low-cost applications such as blogs and
podcasts, in addition to social networking tools such as Twitter, Facebook and LinkedIn, have
changed the old rules. But above all else stands Interactive Maketing Communication...your only
way forward and totally accountable.