Advertising and Marketing have to accept there is no way out of their decline.
The rot began when we chose never to take heed of Professor Ehrenberg's statements on
advertising effectiveness! Because nothing has changed despite all the
ballyhoo about Social Media, Facebook et al. Wherever ads appear,
especially on Social Media, Ehrenberg's resolute focus on the facts, what
data actually tells us led him to challenge many a marketing bandwagon
such as loyalty'. You may wish to improve the brand's performance by
improving customer retention', he observed, but without a higher market
penetration it just won't happen. His work on advertising effectiveness
was equally challenging. He argued convincingly that there was no
evidence that advertising persuades anybody to do anything; advertising
can only ever be a weak' force that improves brand recognition and/or
jogs consumers' memories.