The lack of education about the communication process
means that millions are being poured down the black hole of
ineffectiveness! The problem is caused by advertising agencies, we all
secretly feel that they are all a bunch of charlatans and yet! And yes,
we have all met advertising people who were touchingly sincere and believed in
what they were doing despite the lack of accountability! However the fact
remains that most advertising people have minds so devoid of realism that they
are still prepared to believe the mantra "advertising works!
The science of communication is so mind-shatteringly elegant and inspiring that
advertising, by its very nature, is demeaning and shallow and a total betrayal
of what it is to actually communicate, especially when one considers what the
human species has achieved in all else. Perhaps the periodic swellings
of emotion in the Western World over the past few years are, in actuality, the
anguished pleas of a lonely and atomised populace dehumanised and
depersonalised, and totally removed from any real social interaction, and
desperate for company! It is true to say that advertising is the enemy
of rational thought, it encourages the victory of feeling over reason.
Nevertheless there is a tremendous danger to which big business appears to
have succumbed in believing that advertising, in whatever form, is somehow
invincible and all that we can do is debate alternatives within its framework.
Now advertising is dazzling us with the wonders of technology. It is
all so new, exciting and wonderfully opportune and anyway if all that fails to
excite us lets use cool sounding jargon! The fact of the matter is
that Advertising is a grotesque manifestation of Top-Down-Management and has
about as much intellectual rigour as Bambi! What is really foolish is that it
clearly appeals to insecure political leaders who desperately want to be all
things to all people! In the current era of "The Market is always
right", where have all the sceptics gone? There is no one to expose the bogus
realities of much of advertising and marketing. Such is the grip of modern
advertising that to question the omniscience of advertising is to bring down the wrath of God!
Which results in the Emperor still parading in his new birthday suit and still
totally unaccountable! Advertisings' amazing benefits are simply an
illusion conjured up by exotic advertising personalities of whom the biggest
culprits were the Saatchi Brothers! And boy did they lead the business
world on a merry dance! Advertising people refuse to learn from
experience, and strive instead to discredit any new, superior method
of communication denying us all of enlightenment and the benefits stemming
from a superior method which, in turn, condemns them to repeat the past.
There is a far better way and it is proven accountable and very cost