Online advertising has of course become a multi-million
if not billion, dollar enterprise what with the entire world online at one point or another at any
given time of the day. Surely if you're a brand manager or brand marketer you
know the value of online advertising as part of an overall integrated
But what if the most powerful brand ambassadors in the world are not the
least bit interested in your online advertising? What would you do then?
Well you may want to go back to the proverbial drawing board Mr. & Mrs.
Brand Manager because based on a recent survey, the most powerful brand
ambassadors are indeed not the least bit interested in your online
advertising, at least a large majority of them.
And in just in case there were any doubts as to whom the most powerful brand
ambassadors are, when you factor in that women account for 85% of all consumer purchases
including everything from autos to health care, it only stands to reason that
the most powerful ambassador a brand can have is a woman.
As to the aforementioned survey, the folks at Ask Your Target Market or AYTM recently
surveyed consumers on their likes and dislikes when it came
to online advertising. Overall, the results showed that when asked how likely
they were to click on an online ad, 65% indicated they were either not very
likely or not likely at all to click on an online ad! Only Interactive Marketing Communication can
attract your target market to your advertising...and be effective as well!