Social Media Fantasies

Facebook applications are the best thing since...sliced bread...they're mushrooming by the day, as

companies and individual developers alike catch on to the potential of having their content

splashed over( potentially) millions of Facebook profiles."

Along with so many other social media fantasies, marketers have found Facebook apps to be a

pretty good way of pissing away barrels of money. According to Adweek... Nike's "Ballers Network "

the brand saw its mission ("as building community through applications") gets about

3,400 visitors a month.

FedEx touted its "Launch A Package" Facebook app as a big success, having achieved 100,000

installations in its first three days. It now gets 1,500 visitors a month.

For some perspective, this blog gets ten times that. Other marketers who have flushed away good

money on failed Facebook apps include Coca-Cola, Champion, Ford and Microsoft. As we have said

on many occasions, there is no bigger sucker than a gullible marketer convinced

he's missing a trend.So Let's Review...Advertising on Facebook is going nowhere. The apps

scheme is falling apart. Someone remind me... how are they going to make money

again?