Customers said they would feel closer to your brand...
...if you listened to their opinions and responded to questions or comments.
Yours brands should throw out ideas or topics amongst customers in which
they can start their own discussions, which don't necessarily have to be about
your brand, and could involve negative comments.
Negative comments need to be answered, not ignored, and
comments kept up, not removed, as an exercise in transparency. Your
conversation with consumers has to be of interest to them, such as giving them
something to engage with, rather than directly asking for feedback on a project.
Your brand, by listening to friends or fans points of view and concerns,
and accepting criticism while giving users honest information, allows a deeper
relationship to be formed, thus increasing brand loyalty, and especially
increasing sales Further findings reveal that social network users become
largely irritated and tend to ignore promotions from brands and a
majority of users would not remain a fan, or friend of a brand, that regularly
sent them promotions.