Consumers are seeking out the views of others....


...and looking for two-way conversations before they decide to purchase a product or service. A new AIDA modl is beginning to emerge that takes this two-way conversation into consideration –・Awareness, Interaction, Dialogue and Action." But how can this model be interpreted into the highly regulated pharmaceutical world?

Only by using interactive marketing communication, proven to be highly effective and totally measurable. Contact Paul Ashby on (UK) 01934 620047 or paulashby40@yahoo.com