The failure of conventional advertising to sell products means that new methods of two-way communication have to be developed. These new methods must use interactivity to successfully repersonalise and rehumanise the communication experience.
Saturday, 10 November 2012
Consumers are seeking out the views of
looking for two-way conversations before they decide to purchase a product or
service. A new AIDA modl is beginning to emerge that takes this two-way
conversation into consideration –・Awareness, Interaction, Dialogue and Action."
But how can this model be interpreted into the highly regulated pharmaceutical
Only by using interactive marketing communication, proven to be
highly effective and totally measurable. Contact Paul Ashby on (UK) 01934 620047