Name of the Game is no longer Simply Advertising!
It is the home truth that branded manufacturers dread to hear, consumers are much less faithful than you think.
The increasingly promiscuous behaviour of shoppers is chipping away at the notion of brand loyalty and the traditional marketing campaigns that underpin it, according to a study by Bain and Company and Kantar Worldpanel.
Supermarket own labels are encroaching on territories dominated by brands, such as alcohlic drinks and household products. Shoppers ae also trading down.
But the most successful brands are fighting back by switching their focus away from advertising- historically the most important tool in their arsenal- towards a subtler approach.
(Extracted from The Times of London 26/11/2012)
Simply use Interactive Marketing and put your sales up by 50% and subtantially reduce your marketing/advertising budget by 50%.