This isn't about the end of commerce or the end of marketing or news or entertainment. All of them are finding new expressions online, and in time will flourish thanks to the very digital revolution that is now ravaging them. The future is bright. But the present is apocalyptic. Any hope for a seamless transition -- or any transition at all -- from mass media and marketing to micro media and marketing are absurd.
However if we start with the same erroneous beliefs that allowed us to screw up with Old Media, we will screw up New Media as well!
START BY UNDERSTANDING THE WORD “COMMUNICATION”