to the passive many. Now the ownership of moving images has passed into the hands of practically everybody and the articulation of moving images has passed into the hands of everybody with access to a phone, laptop or digital camera. We can now have our say.
In essence, the behavior of the audience is moving from passive to active participation so that TV watching or listening to radio in the future will be a very different and less sedentary experience than it has been in the past 80 years.
Ultimate power isn't with brand owners or even with broadcasters, and most certainly doesn't exist with the Advertising Agencies at all! It's with the viewer. And it's the on/off switch!
Game playing fundamentally alters your relationship with your customers and effectively cuts through all the problems experienced by marketing programs at the same time allowing customers to have their say.
TAG IS THE BEST FORM OF SOCIAL ADVERTISING MEDIA!
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