Once "The Ad Man" gatecrashes the party and corporate marketers are inevitably a long way down the adoption curve - the kudos rapidly evaporates.
This explains why the assumed valuations of Social Media Companies are often built on greater financial chicanery than Bernie Madoff's tax return.
In to-day's market whatever supposed "next big thing" our digital culture favours in any moment faces an ever more accelerated journey to obilivion!
CREATE YOUR OWN SOCIAL MEDIA THEN MAKE IT DELIVER SEAMLESSLY USING OLD & NEWMEDIA AND ABOVE ALL ELSE UNDERSTANDING THE WORD "COMMUNICATION"
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