The multi media show, all about your Commercials
and people just love to watch it!
TAG will provide your brands with a unique vehicle that is not available
to competitors (category exclusive).
TAG positively changes attitudes and behaviour to featured brands,
leading to actual sales, both immediate and ongoing.
Brands experience a substantial ROI measured by independent research.
TAG breaks through clutter and involves customers with the brands.
A request to the reader/viewer to watch and pay attention to an advertisement,
substantially increases the numbers who do so and the amount of time they watch.
Wilbur Schramm, Harvard Business School
WHAT DO YOU WANT FROM YOUR ADVERTISING?
An ROI on my spend, that is fully accountable?
Increased customer involvement with my brand?
Establish trust between your brand and your customer?
Valuable customer feedback that you can develop?
Or would all of these benefits be ideal?
AN INDEPENDENT EVALUATION OF TAG BY CITY INSIGHTS AND NOP
Through our experience in testing the effectiveness of TAG programs we have found:
There are major positive changes in brand knowledge & understanding brand values.
Purchase & future purchase intention increases.
Store data such as AC Nielsen or irInfoscan, show positive sales uplifts.
“From my experience of evaluating heavyweight ad campaigns over the years, TAG programmes have consistently shown to be more effective. “ Ian Blythe, NOP.
“TV advertising per se, never seems to invoke the same level of ‘image shift’ and rarely do we see such changes in future purchase intent.” Simon Hudson, City Insights.