Monday, 13 April 2009

Would you like to get results like these?

Professor E.L. Roberto PhD Coca-Cola Foundation Professor of International Marketing.

Reviewing the £5 million of independent research Prof. Roberto concluded on the cost efficiency of this technique:

• The TAG participating advertisements generated recall scores that are more than 50% productive than normal advertising.

• The effect on purchase intention is just as impressive if not much more. All these productivity increments are attainable at a reasonably
inexpensive budget.

• One TAG client revealed that for its participating brand, its quarter television expenditure was $5.7 million as compared to its
TAG budget of $0.5 million.

• This 1:10 ratio has been obtained in TAG events in other countries.

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