The Television Advertising Game
The multi media show that is all about your Commercials
But people just love to watch it!
WHAT DO YOU WANT FROM YOUR ADVERTISING?
ROI, with TAG each program is independently researched.
Increased customer involvement with your brand(s)
Establish contact between your Brand(s) and your customer.
Actionable valuable customer feedback
All of these benefits would be ideal for me
YOUR BRANDS BENEFIT
1. TAG will provide your brands with a unique vehicle that is not available to competitors. (Category exclusive)
2.TAG positively change attitudes and behaviour to featured brands,
leading to measurable actual sales, both immediate and ongoing.
3. Your Brands will experience a valuable ROI as measured through
Independent research.
4. A Multi-media programme using print, television and Web 2.0 with
multiple response mechanisms; Telephone, Print answer card, online
Do you agree that the most important thing in brand marketing these days is ROI?
TAG is specifically developed to bring ROI to your brands.
How does TAG do this?
By involving your customers with your brands.
AN INDEPENDENT EVALUATION OF TAG BY CITY INSIGHTS AND NOP
Through our experience in testing the effectiveness of TAG programs we have found:
There are major positive changes in brand knowledge & understanding brand values.
Purchase & future purchase intention increases.
Store data such as AC Nielsen or irInfoscan, show positive sales uplifts.
“From my experience of evaluating heavyweight ad campaigns over the years, TAG programmes have consistently shown to be more effective. “ Ian Blythe, NOP.
“TV advertising per se, never seems to invoke the same level of ‘image shift’ and rarely do we see such changes in future purchase intent.” Simon Hudson, City Insights.
TAG... a totally accountable marketing programme
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