Tuesday, 24 March 2009

Amazon Books UK

"paul ashby television killed advertising"
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Television Killed Advertising by Paul Ashby and Edward Keating (Paperback - 16 Mar 2009)
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1 comment:

Charles-A. Rovira said...

As a title, "Television Killed Advertising" reflects about as flawed a piece of reasoning as I can think of.

The book may be excellent but I'll never buy it, precisely because of the title.

The narrow-casting to all interested parties and the interactive capabilities of the 'net and the 'web are killing television.

The traditional MacCluhanistic "megaphone" view of the media, as something that yells at you while ignoring you at the same time, is deeply flawed and the rise of social media is putting paid to it.

Advertising (or the medium's reliance on it for life-sustaining revenue,) is rapidly killing Television.

People want to interact and the 'net and the 'web are allowing them to do it.