Lets take a look at to-days papers and see what, if anything, they have to say about advertising….
Yup, here’s something that appears to support my position.
"In a world that’s full of bull and kipple, it’s time we were told the simple truth.
…Branding for example, often you see two brands of toothpaste or two brands of paracetamols, or anything like that, just buy the cheapest. It’s all exactly the same stuff!"
"Kipple is the word the writer Philip K Dick coined to describe the ever-growing tide of mental rubbish that clutters the world. Kipple is, in a word, rubbish.
What is kipple? Where is it to be found? Kipple is everywhere.
Kipple is the advert that tells you a fizzy drink is a statement about yourself. It is the cold caller saying you have won a competition you never entered, the friendly bacteria, the meaningless graphic in the shampoo ad, the "clinically proven" miracle face cream…."
AND THAT’S THE PROBLEM I KEEP RETURNING TO – THEY DON’T TRUST ADVERTISING OUT THERE!
Seek more information on Interactive Communication:
Please visit http://effectiveaccountablecommuication.blogspot.com