Example 1
Comparative effectiveness of regular advertising activity versus participation in a TAG "Event". Both appeared in the same magazine giving a true like for like.
Reach Toothbrush 3 x 4 full colour page One TAG event
Brand recall
readers 210,000 434,000 readers
Cost per reader recall 6p
Source: Gallup Polls
Example 2,
Reading & Noting
Clairol
Regular Colour Page TAG Page
Reading & Noting 10% 40%
Time Spent under 20 seconds Over 150 seconds
Source: A.G.B.