Tuesday, 19 June 2012

What does Advertising do and how well does it do it?

Aside from comforting purchasers by assuring them that they made the right choice,

aside from comforting CEOs and employees that their work is important, aside from certain

unpredictable, short term increases in consumption, most advertising does not perform as advertised!

Take away the tax deductions that corporations get from advertising, and most expenditures would dry up overnight!

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