Why Traditional Interruption-Based Advertising Doesn't Work Anymore!
Traditional advertising doesn't work well anymore for a
very simple reason - there's too much of it. There are too many companies
interrupting consumers to try and sell them something. There's so much ad
clutter and noise today that the latest studies show the majority of consumers
ignore companies that bother them with too much advertising. In addition, techonolgy provides
consumers with every manner of ad blockers, including TiVo, VCRs and DVD recorders, to
cable and satellite TV, to MP3 players and downloadable music, and now satellite
radio. Consumers are paying billions to AVOID ADVERTISING, which is why they
like it even less if you actually manage to break through and interrupt what
they are doing.
But we can change all that and, at the same time, reduce your horribly expensive marketing budget by up to 50%