Friday, 22 June 2012

You call this working?

Why Traditional Interruption-Based Advertising Doesn't Work Anymore!

Traditional advertising doesn't work well anymore for a

very simple reason - there's too much of it. There are too many companies

interrupting consumers to try and sell them something. There's so much ad

clutter and noise today that the latest studies show the majority of consumers

ignore companies that bother them with too much advertising. In addition, techonolgy provides

 consumers with every manner of ad blockers, including TiVo, VCRs and DVD recorders, to

cable and satellite TV, to MP3 players and downloadable music, and now satellite

radio. Consumers are paying billions to AVOID ADVERTISING, which is why they

like it even less if you actually manage to break through and interrupt what

they are doing.
But we can change all that and, at the same time, reduce your horribly expensive marketing budget by up to 50%

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