Monday, 2 July 2012


Clutter. That dreadful word that came into vogue in the late 1960s and was applied to the proliferation of advertising messages the consumer could be exposed to during the course of his or her working day. More accurately the term was "commercial clutter", however we much prefer "meaningless noise"

Now, if you could sort that little problem then you really would be well on the way to advertising brilliance!

Another way of achieving brilliance in advertising is to actively encourage interactive television on current terrestrial TV formats.

This form of interactive communication dramatically alters the way the viewers perceive the commercials, instead of being seen as an interruption the commercials now become a meaningful source of information (a form of programming) and thus are watched in a totally different way.

Presenting advertising within this format allows the most dramatic evolution of advertising itself. This renaissance in this period of the ongoing history of advertising will be know as advertising by true, accurate, more predictable, instant and measurable results.

Clients will pay only by results. The interactive nature of the new technology will allow research to measure the results and present these results as a post-evaluation of their participation. Clients will then pay for participation based upon these evaluations.

And that’s when you will have achieved advertising brilliance!

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