Supermarket Standards have risen to such that the quality of their own Brand Produce usually matches and often exceeds, that of their more recognisably branded counterparts!
A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: firstname.lastname@example.org
Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or: