Tuesday, 7 December 2010

ONLINE BANNER AND SEARCH ADS PROVE THE LEAST EFFECTIVE FOR COMMANDING ATTENTION OF CONSUMERS!

In a recent study 63% respondents most commonly block out brand messages via this medium!

Interestingly the unobtrusive nature of print advertising made it the most appealing.

Companies looking to effectively reach consumers have only to use SHOPPERS VOICE to best appeal to their desired group

2 comments:

Bruce said...

Not all the time, actually. Most online advertisement works great together with proper video production.
Calgary
has a lot of local companies that hires good video production teams to show their ads in TV and Internet!

As for search advertisement, I think that the 'recent' study that states about the 63% respondents, are not so recent after all. Today, almost half of the World's population have access to the internet! If we're talking about bang-by-the-buck, online advertisement is the most cost-efficient.

Erin said...

Yes Bruce. In fact, if search ads, online banners and other mediums of online advertisement aren't popular and effective - the online marketing industry should have died already. Here in Tampa, SEO firms are everywhere! Lately in Tampa, search engine marketing has been popular because it is actually proven compared to other marketing theories.