Thursday, 29 April 2010

Shopper's Voice Global Report

A. The Global Ad Industry grew by 7.2% in 2008 to reach a value of $90.8 billion.

B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.

C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!

D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.


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