However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Wednesday 9 June 2010
SHOPPERS' VOICE - WITHOUT A DOUBT...
...the biggest challenge to National Brands is Private Label Store Brands, consumers see less difference between the quality of Store Brands and well-regarded name brands, thus there is less incentive to pay the premium that name brands carry.
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
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