your customers participation, because participation is what builds lasting relationships, brand affinity & brand loyalty. There is no better model for driving participation than the lean forward drive to achieve that's embodied in Shoppers' Voice!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!
Someday all advertising will be like this!