that don't quite know what to do with Facebook. Shoppers Voice will solve ALL your problems...immediately.
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Friday, 31 December 2010
Saturday, 25 December 2010
BIG BRANDS FAIL ON FACEBOOK!
These world-class Brands are using hip Facebook profiles to showcase traditional time-honoured & digitally irrelevant on-way communication.
Solve all your problems use Shoppers Voice and be assured!
http://viralso.com
anchor text = Website Marketing
Solve all your problems use Shoppers Voice and be assured!
http://viralso.com
anchor text = Website Marketing
Monday, 20 December 2010
SHOPPERS VOICE IS A MARKETING INNOVATION PARTNER
helping Retail organisations together with Brands to make stronger connections with their target audience.
OUR MISSION is to enable retailers to drive growth in loyalty, Retention, Marketing Effectiveness, Revenue & Profitaility.
OUR MISSION is to enable retailers to drive growth in loyalty, Retention, Marketing Effectiveness, Revenue & Profitaility.
Tuesday, 7 December 2010
ONLINE BANNER AND SEARCH ADS PROVE THE LEAST EFFECTIVE FOR COMMANDING ATTENTION OF CONSUMERS!
In a recent study 63% respondents most commonly block out brand messages via this medium!
Interestingly the unobtrusive nature of print advertising made it the most appealing.
Companies looking to effectively reach consumers have only to use SHOPPERS VOICE to best appeal to their desired group
Interestingly the unobtrusive nature of print advertising made it the most appealing.
Companies looking to effectively reach consumers have only to use SHOPPERS VOICE to best appeal to their desired group
Friday, 12 November 2010
MAKE THE BEST INVESTMENT WITH...
your marketing budget - optimise every customer interaction with Shoppers Voice. With Shoppers Voice you can provide effective measurement across all marketing channels so you can have confidence and peace of mind that every investment spent on marketing contributes to your business success!
Wednesday, 10 November 2010
WITH SHOPPERS VOICE....
....PERSONALISATION WORKS!
Your Customers Like It.
You Like it.
Study after study shows that personalised content can dramatically boost customer loyalty, on-line conversions.
In ten years the world's economy will be driven by personalisation.
With Shoppers Voice you can engage users 10 times longer and increase sales up tp 50% more. With Shoppers Voice you are able to realise the full potential of personalisation.
Contact:
Paul Ashby on paul.ashby@yahoo.com
Your Customers Like It.
You Like it.
Study after study shows that personalised content can dramatically boost customer loyalty, on-line conversions.
In ten years the world's economy will be driven by personalisation.
With Shoppers Voice you can engage users 10 times longer and increase sales up tp 50% more. With Shoppers Voice you are able to realise the full potential of personalisation.
Contact:
Paul Ashby on paul.ashby@yahoo.com
Tuesday, 9 November 2010
WITH SHOPPERS' VOICE YOU'LL LEARN HOW TO:
A. Build loyalty by giving customers what they want, when they want it, whereever they go.
B. Use personalisation to target cross sell and up sell recommendations and boost average order value.
C. Recapture inactive customers. Reduce the cost of acquiring new ones and create fans of your brands.
B. Use personalisation to target cross sell and up sell recommendations and boost average order value.
C. Recapture inactive customers. Reduce the cost of acquiring new ones and create fans of your brands.
Thursday, 4 November 2010
Current advertising is all about fraud!
Most advertising and marketing reporting is total BS!
A combination of wishful thinking, propaganda and deliberate deception.
And nobody seems to grasp the full scope & depth of the dishonesty in advertising as well as marketing...in business schools, in marketing, in advertising, in Government - in fact dishonesty is everywhere!
A combination of wishful thinking, propaganda and deliberate deception.
And nobody seems to grasp the full scope & depth of the dishonesty in advertising as well as marketing...in business schools, in marketing, in advertising, in Government - in fact dishonesty is everywhere!
SHOPPERS' VOICE - YOUR DIALOGUE BETWEEN BRAND & CUSTOMERS!
The days when Media Planners could rely on the TV Sets being the entry point of choice for entertainment seem long gone!
Just getting your brand noticed is not enough - Shoppers' Voice based marketing is your answer.
Making a Game out of your content is easy when you use Shoppers' Voice!
Just getting your brand noticed is not enough - Shoppers' Voice based marketing is your answer.
Making a Game out of your content is easy when you use Shoppers' Voice!
Tuesday, 6 July 2010
Brand owners facing "new world order"
Customers have redefined notions of value and are placing different demands on the products they buy, a study has argued.
Non-essential items will bear the brunt of this austerity, with 65% of Americans trimming their outlay on discretionary purchases, down from the 81% doing the same 12 months ago.
Home and family, saving for the future and the environment are now among the major priorities in the lives of many individuals, while luxury has diminished rapidly in significance.
The fact that around 47% of US consumers and 40% of their Japanese peers continue to distrust big business could be a further reflection of this return to basic values.
An interest in eco-friendly goods and services was a characteristic of all the markets covered, but the cost of buying organic food or fair trade clothing has also become more important.
Preferences for private label products have remained consistent across the globe in the past year, over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.
As consumers everywhere have discovered that switching offers substantial cost benefits, it is predicted store brands will prevail at the expense of premium alternatives – for the short term at least.
Shoppers' Voice will over come your problems with own labels and lack of trust!
Contact: Paul Ashby at paul.ashby@yahoo.com
Non-essential items will bear the brunt of this austerity, with 65% of Americans trimming their outlay on discretionary purchases, down from the 81% doing the same 12 months ago.
Home and family, saving for the future and the environment are now among the major priorities in the lives of many individuals, while luxury has diminished rapidly in significance.
The fact that around 47% of US consumers and 40% of their Japanese peers continue to distrust big business could be a further reflection of this return to basic values.
An interest in eco-friendly goods and services was a characteristic of all the markets covered, but the cost of buying organic food or fair trade clothing has also become more important.
Preferences for private label products have remained consistent across the globe in the past year, over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.
As consumers everywhere have discovered that switching offers substantial cost benefits, it is predicted store brands will prevail at the expense of premium alternatives – for the short term at least.
Shoppers' Voice will over come your problems with own labels and lack of trust!
Contact: Paul Ashby at paul.ashby@yahoo.com
Wednesday, 9 June 2010
SHOPPERS' VOICE - WITHOUT A DOUBT...
...the biggest challenge to National Brands is Private Label Store Brands, consumers see less difference between the quality of Store Brands and well-regarded name brands, thus there is less incentive to pay the premium that name brands carry.
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!
Contact: paul.ashby@yahoo.com
SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Monday, 7 June 2010
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
Supermarket Standards have risen to such that the quality of their own Brand Produce usually matches and often exceeds, that of their more recognisably branded counterparts!
Contact: paul.ashby@yahoo.com
A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: paul.ashby@yahoo.com
Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or:
http://effectiveaccountablecommunication.blogspot.com
Contact: paul.ashby@yahoo.com
A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: paul.ashby@yahoo.com
Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or:
http://effectiveaccountablecommunication.blogspot.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
10% of this audience, consciously tried to avoid buying National Brands!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
Many middle income consumers are continuning to trade down to own label products in an effort to save money!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
12% of this group thought own label goods were of a better quality than more premium alternatives!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
YOU SHOULD USE SHOPPERS' VOICE BECAUSE...
48% of Middleclass shoppers will "always" go for Store Brands where possible!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Saturday, 5 June 2010
SHOPPERS' VOICE DRIVES.....
your customers participation, because participation is what builds lasting relationships, brand affinity & brand loyalty. There is no better model for driving participation than the lean forward drive to achieve that's embodied in Shoppers' Voice!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!
Contact: paul.ashby@yahoo.com
Someday all advertising will be like this!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!
Contact: paul.ashby@yahoo.com
Someday all advertising will be like this!
Friday, 4 June 2010
Wednesday, 2 June 2010
SHOPPERS' VOICE - TOTALLY ACCOUNTABLE
Name brand CPG manufacturers need an offensive defense to combat the commoditisation of their products which is eroding their brand equity and profit margins...unless of course you use Shoppers' Voice.
Contact: paul.ashby@yahoo.com
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paul.ashby@yahoo.com
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
SHOPPERS' VOICE TO-DAY
Consumers see less difference between the quality of store brands and well-regarded name brands, there is less incentive to pay the premium that names brands carry, unless, that is, if you use Shoppers' Voice!
Contact: paul.ashby@yahoo.com
SHOPPERS' VOICE - SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paul.ashby@yahoo.com
SHOPPERS' VOICE - SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Tuesday, 1 June 2010
Monday, 31 May 2010
SHOPPERS' VOICE ON-LINE
Yahoo Research states:
"A large majority of web-users (79%) demand something of value for heeding ads whether that 'something' is pure entertainment, a relevant message or access to something new."
SHOPPERS' VOICE ON-LINE IS:
1. Rewarding.
2. Entertainment.
3. Relevant.
4. Engaging.
Contact: paul.ashby@yahoo.com
"A large majority of web-users (79%) demand something of value for heeding ads whether that 'something' is pure entertainment, a relevant message or access to something new."
SHOPPERS' VOICE ON-LINE IS:
1. Rewarding.
2. Entertainment.
3. Relevant.
4. Engaging.
Contact: paul.ashby@yahoo.com
Friday, 28 May 2010
SHOPPERS' VOICE ONLINE
Online Shoppers' Voice creates opportunities for Brands on a much more personal level. You will discover what your customers think, what they dream and what they want.
You can then leverage this knowledge to benefit by providing real answers to the needs of your customers.
With Shoppers' Voice online you will add measurement to your marketing for effective budget allocations and marketing mix.
With Shoppers' Voice online all your marketing elements work together.
Shoppers' Voice online allows you to develop lasting relationships with your customers by listening to their needs.
Shoppers' Voice online allows you to keep your customers close with continuous personalisation.
SHOPPERS' VOICE ONLINE - SOMEDAY ALL ADVERTISING WILL BE LIKE SHOPPERS' VOICE!
You can then leverage this knowledge to benefit by providing real answers to the needs of your customers.
With Shoppers' Voice online you will add measurement to your marketing for effective budget allocations and marketing mix.
With Shoppers' Voice online all your marketing elements work together.
Shoppers' Voice online allows you to develop lasting relationships with your customers by listening to their needs.
Shoppers' Voice online allows you to keep your customers close with continuous personalisation.
SHOPPERS' VOICE ONLINE - SOMEDAY ALL ADVERTISING WILL BE LIKE SHOPPERS' VOICE!
Wednesday, 26 May 2010
Shoppers' Voice provides:
1. Data Base Building
2. Relationship Marketing
3. Customer Retention
4. Accountability
Contact: paul.ashby@yahoo.com
2. Relationship Marketing
3. Customer Retention
4. Accountability
Contact: paul.ashby@yahoo.com
Shoppers' Voice Gives:
1. Opinion
2. Control
3. Interaction
4. Immediate feedback
Contact: paul.ashby@yahoo.com
2. Control
3. Interaction
4. Immediate feedback
Contact: paul.ashby@yahoo.com
Shoppers' Voice increases:
1. Awareness
2. Mind Share
3. Recall
4. Response
5. Sales
Contact: paul.ashby@yahoo.com
2. Mind Share
3. Recall
4. Response
5. Sales
Contact: paul.ashby@yahoo.com
Shoppers' Voice is:
1. Interactive Communication
2. Consumer Involving
3. Informational
4. State of the Art.
Contact: paul.ashby@yahoo.com
2. Consumer Involving
3. Informational
4. State of the Art.
Contact: paul.ashby@yahoo.com
Tuesday, 25 May 2010
SHOPPERS' VOICE WILL GIVE YOU
a competitive advantage & a Marketing ROI solution!
Traditional functional marketing has reached a deadend. Interactive Communication has become a catalyst for Companies embracing integrated marketing strategies. Whilst traditional marketing works in functional silos (sales silos Vs Marketing silos) Shoppers Voice promotes end-to-end processes,automation, accountability & metrics.
The new paradigm allows the sales & marketing teams to achieve advantages such as :maximise all possible touch points, automatic nuturing and education of prospects to leads, reduce overall cost by streamlining and automatic processes, analyse business intelligence in real time to optimise resource allocation.
Seeking more information: contact paul.ashby@yahoo.com
Traditional functional marketing has reached a deadend. Interactive Communication has become a catalyst for Companies embracing integrated marketing strategies. Whilst traditional marketing works in functional silos (sales silos Vs Marketing silos) Shoppers Voice promotes end-to-end processes,automation, accountability & metrics.
The new paradigm allows the sales & marketing teams to achieve advantages such as :maximise all possible touch points, automatic nuturing and education of prospects to leads, reduce overall cost by streamlining and automatic processes, analyse business intelligence in real time to optimise resource allocation.
Seeking more information: contact paul.ashby@yahoo.com
Monday, 24 May 2010
Understanding Interactive Marketing
Communication.
Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Goodbye to the halcyon days of the TV advertisement of old?
A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.
This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.
Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers. Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.
Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.
In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers. In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.
Advertising has to modernise & change.
The market place has changed. Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.
Recent events have given advertising a permanently diminished role in the selling of goods and services. At the same time cynical consumers are wearying of the constant barrage of marketing messages. They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.
Advertising ignores communication theory.
As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the
Lack of communication competence.
Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’
Tuesday, 18 May 2010
SHOPPERS' VOICE PROVIDES YOU.....
with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising,sales promotion, Public Relations & Direct Marketing in a unified and comprehensive fashion as opposed to functioning in isolation!
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paul.ashby@yahoo.com
Syndicate Paul's articles on your site! Fast, Easy & Free!
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paul.ashby@yahoo.com
Syndicate Paul's articles on your site! Fast, Easy & Free!
Monday, 17 May 2010
AS WE EMERGE FROM THE RECESSION....
.... we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Sunday, 16 May 2010
SHOPPERS' VOICE...THE SECRET TO SALES NIRVANA!
Why?
Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.
Contact: paul.ashby@yahoo.com
Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.
Contact: paul.ashby@yahoo.com
Saturday, 15 May 2010
ADVERTISING-AS-USUAL IS LONG ON SELF PROMOTION & BACK STABBING!
...and very short on talent and personal responsibility. Advertising-as-usual is so conservative that it lacks entrepreneurial talent & it will only be through new ideas and New Companies that marketing will pull through from their travails. However that does not mean that you should rush onto Social Media - all things in moderation wont hurt you.
THE PROBLEM IS WE ARE IN THIS EVOLUTIONARY PERIOD, NOTHING IS FACTUALLY BASED. IT'S ALL NEW WITH THE SOLE EXCEPTION OF SHOPPERS' VOICE!
Contact: paul.ashby@yahoo.com
THE PROBLEM IS WE ARE IN THIS EVOLUTIONARY PERIOD, NOTHING IS FACTUALLY BASED. IT'S ALL NEW WITH THE SOLE EXCEPTION OF SHOPPERS' VOICE!
Contact: paul.ashby@yahoo.com
BRANDS APPEAR TO FIND IT DIFFICULT...
...to realise that Customers have a voice worth listening to. Furthermore it's taken 10 years (or more) for Marketers to recognise that Interactive Communication (and subsequently accountability) needs to be taken very seriously!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Friday, 14 May 2010
SHOPPERS' VOICE ALLOWS CMOs TO FINALLY ENGAGE
...with their audience. Sad to say despite the fact that Shoppers' Voice offers unique opportunities for total accountability, many Clients still hold onto their analogue mindsets!
Shoppers' Voice allows two-way conversations, with your customers being able to customise the content they receive in line with their personal preferences.
One thing is for sure the age of push marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENT AND RELEVANCE!
Contact: paul.ashby@yahoo.com
Shoppers' Voice allows two-way conversations, with your customers being able to customise the content they receive in line with their personal preferences.
One thing is for sure the age of push marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENT AND RELEVANCE!
Contact: paul.ashby@yahoo.com
Wednesday, 12 May 2010
THE NEW ADVERTISING
Shoppers' Voice has achieved recognition that it provides strong, accountable advertising.
So now marketing's leadership in driving business success has never been more in demand.
With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.
As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.
As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
And then contact: paul.ashby@yahoo.com
So now marketing's leadership in driving business success has never been more in demand.
With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.
As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.
As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!
And then contact: paul.ashby@yahoo.com
SHOPPERS' VOICE - YOUR DIALOGUE BETWEEN BRAND & CUSTOMERS!
as well as customers and customers,vendors & customers, agencies and customers!.
The most powerful communications technique available to you.
Contact: paul.ashby@yahoo.com
The most powerful communications technique available to you.
Contact: paul.ashby@yahoo.com
Tuesday, 11 May 2010
SHOPPERS' VOICE ALLOWS CMOs....
a reliable way to become totally accountable.
No longer need CMOs make budget decisions based on guess work and gut instinct!
Contact: paul.ashby@ yahoo.com
No longer need CMOs make budget decisions based on guess work and gut instinct!
Contact: paul.ashby@ yahoo.com
QUANTIFYING CLIENTS RETURNS FROM ALL ADVERTISING...
Using Shoppers' Voice to improve budgeting, marketing mix, and customer conversions.
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Thursday, 6 May 2010
WANT TO EXPLORE THIS IDEA OF CONVERSATIONS & IMPACTS?
Shoppers' Voice is all about conversations - interruption must be replaced by invitation.
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
SHOPPERS' VOICE IS THE BEST EXAMPLE OF "COLLABORATIVE MARKETING"!
Multi-Branded, Shoppers' Voice alters the way people perceive your advertising, instead of being seen as an interruption your advertising becomes a meaningful source of information! Thus making your advertisement totally interactive,totally accountable,totally effective"
Contact paul.ashby@yahoo.com
Contact paul.ashby@yahoo.com
Wednesday, 5 May 2010
SHOPPERS' VOICE - FOR ANY BUSINESS - LESS REALLY CAN BE MORE!
Shoppers' Voice really tells you where to cut and where to keep on spending!
SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!
SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!
Monday, 3 May 2010
SHOPPERS' VOICE IS THE ORIGINAL AND BEST EXAMPLE OF LONG-FORM ADVERTISING
Shoppers' Voice provides you with the finest opportunity to engage with your customers. Shoppers' Voice creates awareness, sales at the same time as it rewards your customers.
PROVING THAT BRANDING, INTERACTIVE & ENTERTAINMENT ARE KING!
PROVING THAT BRANDING, INTERACTIVE & ENTERTAINMENT ARE KING!
Sunday, 2 May 2010
Understanding Interactive Marketing Communication.
Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties.
Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.
With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.
Contact Paul Ashby at: paul.ashby@yahoo.com
Interaction can be defined simply as straightforward communication between two parties.
Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.
With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.
Contact Paul Ashby at: paul.ashby@yahoo.com
SHOPPERS' VOICE ALLOWS YOU TO POSSES A MARKETING COMMUNICATIONS SYSTEM TOGETHER WITH THE SECRETS OF SELLING YOUR BRANDS & CUT EXPENDITURES BY 50%!
When you use Shoppers' Voice you will enjoy marketing success you've always longed for.
Those Clients who have already used Shoppers' Voice are prospering.
Why?
Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.
Contact Paul Ashby at paul.ashby@yahoo.com
Those Clients who have already used Shoppers' Voice are prospering.
Why?
Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.
Contact Paul Ashby at paul.ashby@yahoo.com
Thursday, 29 April 2010
SHOPPERS'S VOICE IS THE BEST INVESTMENT WITH YOUR MARKETING BUDGET-YOU OPTIMIZE EVERY CUSTOMER INTERACTION!
Effective marketing requires strategies & technologies that provide effectiveness measurements across ALL marketing channels so that you, as an executive, can have the confidence & peace of mind that all expenditure on marketing contributes to your business success!
ONLY SHOPPERS' VOICE PROVIDES YOU WITH THAT PIECE OF MIND!
ONLY SHOPPERS' VOICE PROVIDES YOU WITH THAT PIECE OF MIND!
With Shoppers' Voice you have the ability to measure advertising performance comprehensively!
The demand for advertising accountability is prompting CMOs to expand their set of metrics more relevant to business performance - sales, orders and conversion events. They have to clearly demonstrate the ROI of each marketing investment they make.
WITH SHOPPERS' VOICE YOU CAN DO JUST THAT!
WITH SHOPPERS' VOICE YOU CAN DO JUST THAT!
DO MORE THAN ATTRACT CUSTOMERS:
CREATE LOYAL FANS WITH SHOPPERS' VOICE.
1. Add measurement to your marketing for effective budget allocation and marketing mix.
2. Understand how Shoppers' Voice can influence social networking sites, regular display ads, syndicated videos and microsites driving clicks,brand awareness and conversions.
Contact: Paul Ashby: paul.ashby@yahoo.com
1. Add measurement to your marketing for effective budget allocation and marketing mix.
2. Understand how Shoppers' Voice can influence social networking sites, regular display ads, syndicated videos and microsites driving clicks,brand awareness and conversions.
Contact: Paul Ashby: paul.ashby@yahoo.com
SHOPPERS' VOICE ALLOWS...
Brand Managers to become generalists who are able to deal with a wide range of challenges that characterise the Digital & Global age!
Contact: paul.ashby@yahoo.com
Contact: paul.ashby@yahoo.com
Shopper's Voice is that 'Moment of Truth'
The 'moment of truth' used to be on the shelf, now the 'moment of truth' is shifting to the home, because your customers are planning what they are going to buy before they leave home...
And Shopper's Voice is right there with them helping them reach the correct decision on that 'Moment of Truth'!
And Shopper's Voice is right there with them helping them reach the correct decision on that 'Moment of Truth'!
Shopper's Voice Global Report
A. The Global Ad Industry grew by 7.2% in 2008 to reach a value of $90.8 billion.
B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.
C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!
D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.
Contact: paul.ashby@yahoo.com
B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.
C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!
D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.
Contact: paul.ashby@yahoo.com
Wednesday, 28 April 2010
Tuesday, 27 April 2010
Shoppers Voice provides
1. Data Base Building.
2. Relationship Marketing.
3. Customer Retention.
4. Accountability.
Contact Paul Ashby @ paul.ashby@yahoo.com
2. Relationship Marketing.
3. Customer Retention.
4. Accountability.
Contact Paul Ashby @ paul.ashby@yahoo.com
Shoppers Voice gives
A. Opinion.
B. Control.
C. Interaction.
D. Immediate Feedback.
Contact Paul Ashby @ paul.ashby@yahoo.com
B. Control.
C. Interaction.
D. Immediate Feedback.
Contact Paul Ashby @ paul.ashby@yahoo.com
Shoppers Voice increases
1.Awareness.
2.Mind Share.
3.Recall.
4.Response.
5.Sales
Contact Paul Ashby @
paul.ashby@yahoo.com
2.Mind Share.
3.Recall.
4.Response.
5.Sales
Contact Paul Ashby @
paul.ashby@yahoo.com
Thursday, 22 April 2010
Shoppers Voice - The Benefits
Shoppers Voice transforming media integration for greater marketing impact.
Shoppers Voice will conclusively prove to you that we will contribute substantially to your business.
Shoppers Voice allows you to get very close to your customers.
Shoppers Voice allows you to pay careful attention to your customers changing needs.
Shoppers Voice allows you to understand each individual customer. You will know who he/she is and what they care about in your brands.
Shoppers Voice – bringing communication back to Marketing.
Shoppers Voice – Performance – Convergence – Technology – Accountability - Conversations
Shoppers Voice will conclusively prove to you that we will contribute substantially to your business.
Shoppers Voice allows you to get very close to your customers.
Shoppers Voice allows you to pay careful attention to your customers changing needs.
Shoppers Voice allows you to understand each individual customer. You will know who he/she is and what they care about in your brands.
Shoppers Voice – bringing communication back to Marketing.
Shoppers Voice – Performance – Convergence – Technology – Accountability - Conversations
Wednesday, 21 April 2010
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