The dismal record of online advertising has caused a minor crisis among the
thousands of agencies who make a living creating the stuff. It is getting
difficult for them to convince anyone that blogs or podcasts or YouTube videos
or "user generated content" or banners are the marketing miracles they were once
purported to be. No one is that stupid anymore. I mean, except the odd CMO.
So the folks who create all this web clutter have had to look for some new
magic to sell to today's ultra-cutting edge marketing prodigies. That miracle is
called content.Content isn't a new thing. But it is enjoying a new
life. You see, all the things that the web promoters promised us
would be magic have flopped. So they've resurrected "content" because it is
non-specific -- no one knows what the hell it is. And if you don't know
what it is, how can you criticize it? Like most people, when you hear
some geekazoid yapping about "content" you probably pretend to know what he's
talking about. But you don't. And here's the really cool thing -- neither does
he! What exactly is content, you ask? Well, it seems that as long
as you can upload it, and it's not an ad, it's "content." So all that
online detritus that no one pays any attention to -- the blogs and podcasts and
YouTube videos and Facebook pages and corporate manifestos -- have a new life.
They are now content. Previously they were just litter blowing unnoticed
through the dark, dusty corridors of the web. But now that they have been
promoted to "content" they are once again awesome.!!!
Using Interactive Communication, properly executed, is the real marketing miracle, anybody can use
it...with great success, contact Paul Ashby on (UK) 01934 620047 or firstname.lastname@example.org