The techno-crowd in both the education and advertising industry have a lot in common.
They are very strong in their assertions, and very weak on proof.
They continue to inflate the hysterical threat-of-not-accepting-their-solution language, despite
They think anecdotes are evidence.
When data does not support their position, they jump to false goals -- like the dubious fashionable-
yet-bankrupt "engagement" argument.There is a lesson to be learned here. Whether you are selling
cheeseburgers, trying to lift the educational achievement of children, or
operating in any other field of endeavor, technology has so far proven to be no
substitute for strategy. Interactive Marketing Communication...the ONLY way to make digital
work effectively for you!! Contact Paul Ashby on (UK) 01934 620047 or firstname.lastname@example.org