Thursday, 18 October 2012

The web has turned us all into liars.

We pretend the web has opened up huge new advertising opportunities when we secretly know

that it has mostly been a dismal failure as an advertising medium. We cling to the few big successes

and argue from the extreme. We pretend we know how to "do it all", but we don't. We

pretend to be "media neutral" but secretly are either broadcast-centric, print-centric or web-centric.

When will we discover the real meaning of the word "communication" and start practicing real

interactive communication? Because that's what it's all about!

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