Saturday, 6 October 2012

Somewhere. there is a new, Post-Modern, British Advertising Agency struggling to emerge!


Struggling to emerge from the wreckage left by the crisis. It will be a differently shaped advertising agency than the pre-crisis unaccountable model: Indeed it has to be. And it is not likely to be a "back to the future" communications model. But based upon a sound understanding of what "communications" really means The new advertising may take a while to emerge. But it is not too soon to sketch out the main lines and ensure that Clients, across the board, are supportive. These have to be a complete understanding of Interactive Communication, involvement, learning, decision making. Based upon the fact that the advertising process is a learning process, and the more effective and easy you can make the learning process the more effective becomes the marketing of Clients' Products and Services.

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