When interactive “events” have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there has always been a substantial and measurable lift in brand awareness, message comprehension, which always lead through to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Increases in television advertising awareness as result of exposure to an interactive “Event”
Birds Eye Fish Fingers + 11%
Sunsilk Shampoo +233%
Duracell Batteries +200%
Plumrose (Canned) Ham +400%
Sara Lee + 83%
Sources: AGB, NOP, Gallup
These results are just the tip of the iceberg in demonstrating that terrestrial TV aligned with interactive events can produce staggering increases in all key measurements including sales.
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