This communication technique reduced frequency, thus less clutter, enhanced awareness of TV commercials, used existing media, and was totally accountable – just one exposure was far more effective than reach and frequency. And they didn't like that one bit!
Now here they are, having nearly ruined one perfectly good media establishment madly going off to then disenchant clients as to the efficacy
or otherwise of the Internet, a medium totally hostile to the concept of advertising.
And so Advertising Agencies, in their ignorance, go on wasting billions of dollars on ineffective advertising!
Now please visit://effectiveaccountablecommunication.blogspot.com