What do you think is lacking in the advertising world of to-day?
Mainly we appear to lack ideas, strong ideas, competing ideas, confident
philosophies, angry dissent. Advertising people used to have ideas &
policies; they jostled to present their ideas. But what is alarming is
the impassivity of our advertising people & the idleness of advertising
debate, as we wait. There is a sense of vacuum.
Where to-day is the bold advocacy, the impatience to persuade, the urgency of
argument? Where are the shouts of "here's how!"? Where are the leading
actors, the big voices, the great thoughts?
Headlines about "Twitter", the Internet, "Facebook" et al, are these now the
only images we have of a once great advertising industry?
But perhaps the problem is simpler but just as scary, in a headline " Lack of
experience affects business" the Institute of Advertising had this to say, "The
nature of the business is such that in order to be cost efficient process gets
dumbed down and farmed out to more junior people. There is a tendency to
commodity and that can lead to work being de-skilled".
So there you have it technology and a dumbing down are affecting all aspect
of advertising...it is time to change or else advertising will become like the
Zimbabwe bird flying around in ever decreasing circles until it disappears up
its own orifice!