Do You Think that Advertising is Really Effective?
Our 21st century lives have been bombarded, blurred and overkilled with
advertising on TV, movies, radio, internet, magazines, newspapers, airplanes,
and even on the elevators up to our offices. The myriad of mixed advertising
messages that have infiltrated and controlled our down time has given most
consumers a huge headache and a diminished belief system. So, does traditional
advertising work today? Here are some serious stats that we just can't deny.
Consumer skepticism and a resistance to advertising are apparent in todays
marketplace. According to Insight Express, consumer trust in advertising has
plunged 41% over the past three years and only 10% of consumers say they trust
In the varied world of todays media, the consumer is increasingly in
control. A recent study by Yankelovich, Inc. revealed that nearly 70% of consumers
were actively looking for ways to block, opt-out, or eliminate advertising.
Media fragmentation is out of control the average household today has over
100 television choices.
Given these facts, the pressure is on to improve targeting to your interested
market to achieve advertising relevance and to minimize your waste of
advertising that misses the mark. Therefore, todays successful marketers are
held to new levels of accountability and they have to prove the advertising is