"What was once digital advertising's dirty little secret is now
its big, ugly problem. Online ad performance figures are dismal..."
Any way you slice it, the key fact is that 15 years after its inception, I
cannot come up with the name of one major consumer-facing non-native
brand that has been built primarily by web advertising. It is encouraging,
however, to see some people within the web advertising community finally
coming out and admitting the shortcomings. Maybe if
more web advertising people would stand up and acknowledge the issues
they could help the web become what we all want it to be -- a more
effective advertising medium.
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