Saturday, 9 March 2013

Do you agree that Today, the ad industry is being overrun with people who have no idea what is universal and what is transient in our business?


They are not being taught principles, they are being taught tactics.To them,

Bernbach, Ogilvy and Riney are just names of old dead guys. They never heard

of Ally and Gargano or Scali, McCabe, Sloves. They have no idea what these

people and organizations did, or stood for, or taught us about advertising.

It's our own fault.

No one is willing to take the time to learn the history so he, or she, can

teach it. Our own industry organizations - particularly the I.P.A - are

prime culprits. By desperately trying to remain "relevant" they have sounded a

constant drumbeat about "digital changing everything" that is not only false, it

undermines the importance of young peoples' need to learn the history and

principles of our trade.

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