Monday, 25 February 2013

What is effective communication?

Communication is best summarized as the transmission of a message from a

sender to a receiver in an understandable manner. The importance of effective

communication is immeasurable in the world of business and in personal life.

From a business perspective, effective communication is an absolute must, it

commonly accounts for the difference between success and failure.

It has become clear that effective business communication is

critical to the successful operation of modern enterprise. Every business person

needs to understand the fundamentals of effective communication.

Poor communication reduces quality, weakens productivity, and eventually

leads to anger and a lack of trust among individuals within the organization.

The communication process is made up of four key components. These

components include encoding, medium of transmission, decoding, and


. There are also two other factors in the process, and those two factors

are present in the form of the sender and the receiver. The communication

process begins with the sender and ends with the receiver. Successfull

communication takes place when the receiver correctly interprets (and then

interacts) with the sender's message.

The extent to which a person comprehends the message will depend

on a number of factors, which include the following: how much the individual

or individuals know about the topic, their receptivity to the message, and the

relationship and trust that exists between sender and receiver. All

interpretations by the receiver are influenced by their experiences, attitudes,

knowledge, skills, perceptions, and culture. It is similar to the sender's

relationship with encoding.

Feedback is the final link in the chain of the communication process. After

receiving a message, the receiver responds in some way and signals that

response to the sender. The signal may take the form of a spoken comment, a

long sigh, a written message, a smile, or some other action.

Without feedback, the sender cannot effectively communication.

Feedback is a key component in the communication process because it allows

the sender to evaluate the effectiveness of the message. "Feedback plays an

important role by indicating significant communication barriers: differences in

background, different nterpretations of words, and differing emotional


When followed properly, communication can usually assure that

the sender's message will be understood. Certain barriers

present themselves throughout the process. Those barriers are factors that have

a negative impact on the communication process. Some common barriers

include the use of an inappropriate medium (channel), incorrect grammar,

inflammatory words,words that conflict with body language, and technical

jargon. Noise is also another common barrier. Noise can occur during any stage

of the process.

Noise essentially is anything that distorts a message by interfering with the

communication process. Noise can take many forms, including a radio playing

in the background, another person trying to enter your conversation, multiple

other distractions!

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