Discovering Interactive Television
This form of interactive communication dramatically alters the way the viewers perceive the commercials, instead of being seen as an interruption the commercials now become a meaningful source of information (a form of programming) and thus are watched in a totally different way.
Presenting advertising within this format allows the most dramatic evolution of advertising itself. This renaissance in this period of the ongoing history of advertising will be know as advertising by true, accurate, more predictable, instant and measurable results.
Clients will pay only by results. The interactive nature of the new technology will allow InteractiveTV to measure the results and present these results as a post-evaluation of their participation. Clients will then pay for participation based upon these evaluations.