More accountability: Being the results of one exposure to an interactive programme vs traditional (frequency and reach) advertising.

Client: Unilever

Brand: Birds Eye Fish Fingers

Research: Nielsen & City Insights.

Nielsen recorded an actual uplift in sales for this brand of 3.2%. City Insights registered a +9% uplift in Definitely/Probably Will Buy. City Insights again established that the technique lifts awareness of advertising, +11%.

　

Client: Unilever.

Brand: Persil.

Research: Nielsen & City Insights.

Neilsen recorded an actual uplift in sales for this brand of 4.4%. City Insights registered a +2% increase in last week purchase & a +4% increase in Definitely/Probably Buy. There was a 4% increase in Advertising Awareness.

　

Client: Unilever.

Brand: P G Tips.

Research: Nielsen & City Insights.

Neilsen recorded an actual uplift in sales of 3.1% for this brand and City Insights recorded a +5% uplift in ‘Last Week’ purchase and a +7% increase in Definitely/Probably Will buy. Additionally City Insights recorded an uplift of 8% increase in advertising awareness.

　

Client: Unilever.

Brand: Birds Eye Frozen Peas.

Research: Nielsen & City Insights.

Nielsen recorded an actual increase in purchase of 2.6%. Whilst City Insights recorded a +2% increase in purchase ‘Last Week’ and a 5% uplift in sales Definitely/Probably Will buy. City Insights again recorded an uplift in advertising awareness of 5%.

　

Client: Unilever.

Brand: Sunsilk Shampoo.

Research: BLM division NOP.

"Substantial (even dramatic) gains were recorded in Advertising Awareness, averaging +45%. The comparison between "Seeing-The-Event" and those "Not-Seeing-The-Event" shows a healthy performance improvement. An increase in Spontaneous-Awareness of 53% was recorded for Sunsilk Shampoo and for Purchase and increase of 35% was noted."

　

Client: Gillette.

Brand: Silkience Shampoo.

Research: Martyn Research.

"Unprompted-Awareness of Silkience Shampoo, Brand-First-Mentioned increased 300%, whilst Total-Mentions increased 30% among people exposed to the interactive event. Similar increases were recorded for Purchase +40% and Advertising-Awareness 233% were recorded."

　

Client: Colgate Palmolive.

Brand: Dry Solid Anti-Perspirant.

Research: AGB.

"Seeing the product within the interactive Event has increased the level of awareness at a rate of 34.6%. An increase of 23.1% was recorded for Past-Four-Week-Purchase. Additionally participation in Future-Purchase-Intent (DWB) was increased by 100%. Recognition of the main product claim was increased by 50.5%.