An interesting piece of research has just emerged which confirms what I have long suspected, whilst, at the same time, going along with my suspicion about the creative ego and the use of very high priced Hollywood directors!
Advertisements starring high profile celebrities such as David Beckham and Jamie Oliver do not sell products as well as those featuring every day people, new research suggested.
A study by the University of Bath and the University of St Gallen in Switzerland, found that ordinary members of the public are more effective in selling products than super stars paid millions to endorse them. That’s because people are more worried about keeping up with the Jones’s than the rich and famous!
Never-the-less we guarantee that those Advertising Agencies will keep on using highly paid Hollywood movie directors as well as using the rich and famous as models…there goes millions more of the poor old clients budget…again…again…again!
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